Before You Raise Capital: Five Questions Investors Will Ask Your CFO

Five practical questions on cash runway, earnings quality, working capital, forecasts and investor due diligence.
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A strong pitch may open the door. Financial clarity helps keep the conversation moving.
For founders and leadership teams preparing to raise capital, the first instinct is often to refine the pitch deck, identify potential investors and arrange introductions.
Those steps matter. But investors will also want to understand what sits behind the growth story: how the business generates cash, how reliable its financial information is, and whether management can explain the choices it has made.
The exact questions differ by investor and transaction. In our experience, five areas deserve attention before the first serious fundraising conversation.
1. How much cash do you have—and how long will it last?
A bank balance is a starting point, not a complete cash forecast.
Investors may ask how much cash the business consumes, when significant payments fall due and what happens if revenue arrives later than expected.
Leadership should be able to explain:
- Current cash and near-term commitments.
- Expected monthly cash movement and the assumptions behind it.
- The cash runway under the base case and a reasonable downside scenario.
- Actions management would take if funding or collections were delayed.
A rolling cash-flow forecast can help turn these questions into decisions while there is still time to act.
2. How reliable are your earnings?
Revenue and reported profit need context.
Investors will want to understand whether earnings are repeatable, how much depends on a small number of customers, and whether unusual or non-recurring items affect the reported result.
Management should be ready to explain:
- The drivers of revenue and gross margin.
- Customer concentration and significant contracts.
- Material one-off income, costs or adjustments.
- How management information reconciles with the financial statements.
A credible explanation of the numbers can be more valuable than an aggressive adjusted-profit figure that is difficult to support.
3. Where is cash tied up in the business?
A growing company can report higher sales while experiencing pressure on liquidity.
Receivables, inventory, supplier terms and project milestones can all affect how much cash growth requires. Investors may ask:
- How quickly are customers paying?
- Is inventory growing faster than sales?
- Are payment terms consistent with the business model?
- How much additional working capital will the growth plan need?
Understanding the cash conversion cycle helps management assess how much funding is truly required—and what can be improved operationally.
4. Can you explain and defend the forecast?
A forecast should tell a coherent story about the business, not simply show a desired valuation.
Investors may test the assumptions behind revenue growth, margins, hiring, capital expenditure and cash needs. They may also ask what changes if a key assumption proves too optimistic.
Before fundraising, management should be able to connect the forecast to:
- Historical performance and the sales pipeline.
- Pricing, customer retention and acquisition assumptions.
- Operational capacity and planned investment.
- Base-case and downside scenarios.
- Milestones that the new capital is intended to fund.
A transparent forecast that management understands can support a more productive discussion than a model with impressive numbers but unexplained assumptions.
5. Is the business ready for scrutiny?
Investor readiness extends beyond the finance team.
During due diligence, potential investors may review contracts, ownership records, tax and regulatory matters, governance, controls and the quality of management reporting.
A practical preparation exercise is to ask:
If an investor requested our key documents tomorrow, could we find them, reconcile them and explain the important exceptions?
A well-organised data room, clear ownership of outstanding matters and an agreed response process can help the team manage diligence more efficiently.
What this means for founders
Fundraising readiness is not a guarantee of investment. It is a way to enter the process with greater clarity about the business, its risks and the decisions ahead.
For businesses across the UK, USA, UAE and Europe, the CFO—whether full-time or fractional—can help connect the growth strategy to cash requirements, reporting, governance and a credible use-of-funds plan.
At OMNIXIS Global, we support founders, management teams and investors with strategic finance, fractional CFO leadership, financial transformation, governance and transaction readiness.
Which question is hardest for your business to answer today: cash runway, earnings quality, working capital, forecasting or due-diligence readiness?
Share your perspective in the comments. Please avoid disclosing confidential company information.
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